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Inicia el curso al momento de tu inscripción
16 horas académicas (10 unidades / 100 lecciones / 300 actividades)
Certificado Certificado digital ICPNA
Nivel: Mid-Intermediate to Upper Intermediate
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¿Qué aprenderás?

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1.1 Evaluate your own skills and resources.

1.2 Analyze your target market and potential competition.

1.3 Develop a business concept and write a detailed business plan.

2.1 Learn about financial necessities related to starting a business.

2.2 Explore funding resources and estimate startup costs.

2.3 Find a location for starting a business.

2.4 Research business structures and bureaucratic issues.

3.1 Understand various aspects of a marketing toolkit. (e.g. advertising, publicity, promotions)

3.2 Explore different marketing strategies and ways to create a brand.

3.3 Become familiar with web-based and social media marketing strategies.

4.1 Learn management and leadership soft skills.

4.2 Understand how to manage finances.

4.3 Become familiar with employment and business laws and regulations.

4.4 Plan for and learn to handle emergencies and contingencies.

5.1 Identify roadblocks to growing your business.

5.2 Learn about types of funding for business growth and ways of raising capital.

5.3 Explore various ways to grow your business. (acquisition, new locations, federal contracts, etc.)

5.4 Expand your business through e-commerce.

¿Qué dicen
los alumnos?

Descripción

En este curso, aprenderá los conceptos básicos sobre cómo iniciar su propio negocio. Escucharás consejos de empresarios reales y accederás a recursos de la U.S. Small Business Administration (USSBA) y conocerás las mejores prácticas para planificar, construir, comercializar, gestionar y hacer crecer un negocio.

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